Greenfornia|Pick up, Recycle, don’t go backwards.

Redlands, CA - TV’s most famous environmentalist, Ed Begley, Jr. will be at the Redlands Barnes & Noble on Monday, July 28th from 4.00pm - 6:00pm to promote his book, “Living Like Ed - A Guide to the Eco-Friendly Life.”
Begley, famous for stunts like using a bicycle to generate electricity for his television and driving an electric car, will appear at the Redlands bookstore to help raise funds for the Highland Environmental Education Coalition (HEEC). Mention HEEC at the registers, and the bookstore will donate a percentage of the proceeds to the local organization.
“We are delighted to welcome renowned environmentalist and eco-pioneer, Ed Begley, Jr. to Redlands,” said Erin Job, store manager at Barnes & Noble. “His commitment to green living is truly admirable.”
Begley’s philosophy, “to live simply so that others may simply live,” has been instrumental in educating a reluctant American public about the importance of reducing consumption and going green.
“It’s all about making choices,” says Andrea Saavedra, HEEC president. “For example, you’ve got lots of choices when it comes to transportation. You can walk. You can ride a bike. You can take a bus, drive a car or a hybrid, or travel by plane. Ed Begley, Jr. puts these choices into an easy-to-understand hierarchy of options depending on how far you have to go. It’s simple, but these are choices that will impact future generations.”
Begley will hold a book signing at Barnes & Noble from 4-6pm, and will give a lecture at Highland’s Sam J. Racadio Library and Environmental Learning Center from 6:30pm -7:30pm.
HEEC is behind the rooftop garden at Highland’s Sam J. Racadio Library and Environmental Learning Center. Learn more about them at: http://www.h-e-e-c.org
For more information, call (909)793-4322

Green Marketing costs a whole lot of green(cash). A number of companies have worked hard to create a greener image, and that image has some fairly high expenses, with no real understanding if there are going to be high rewards.

Take BP: the third-largest oil company in the world. Once British Petroleum, in 2000 they rebranded “Beyond Petroleum” with a new age fuzzy sun logo. They spent $200 million on a worldwide advertising blitz and won a truckload of industry awards. - Vancouver Sun

When you take a look a the www.bp.com website, you’ll notice a few things, first, there tab for “environment and society” becomes before their products.  Second, they have very few references to “petroleum”, clearly rebranding themselves “BP”.

Green is becoming a big marketing keyword and advertising buzz word.

Customer relationships seem to be benefiting more from Green, because it is the relationship that is being strengthened by the producer telling the consumer why they are acting in a green manner. RedFusion Media

A company like Brithinee Electric, who has always been pushing a green agenda for years by selling the advantages of high efficient electric motors, but they always pushed the cash savings to a company. Now they have a campaign that promotes the green side of the motors, which includes the other carbon components of energy.

Green marketing is about promoting a company’s green or environmental advantages. Green marketing is a good thing for all of us for a few reasons; it forces companies to think green, act green, and have capitalism push green forward with out government legislation.

For more Green Marketing view our dedicated category.